Smartphone usage during comfort breaks

I recently came across a couple of surveys regarding smartphone uses and their users.

The first one is the more in-depth and was carried out by marketing firm 11Mark who surveyed 1,000 Americans about their use of phones on toilet breaks.

Three-quarters of those who took the survey admitted to using their smartphones when in the bathroom; one-quarter of them went as far as to admit to never going into the bathroom without their phone!

Usage by phone

This was fairly consistent across all platforms with Android users amounting to 87%,  BlackBerry users 84% and iPhone users 77%.

However, BlackBerry users (75%) are more likely to answer a call than Android (67%) or iPhone (60%) users.

Men v Women


Like the phone stats, men and women were about equal in their bathroom smartphone usage.

74% of males and 76% of women acknowledging they use their phones there.

Perhaps surprisingly, the men appeared to be the more attached to their mobile devices, with 30% saying they never go to the bathroom without their phone, compared to 20% of women.
A small number of men (20%) and women (13%) even admitted to conducting work calls from the stalls!

What people get up to

Reading texts (67%) and answering calls (63%) were the most common tasks performed in the bathroom, according to the survey, although more than half of the respondents (59%) sent a text while on the toilet and more than a third either read e-mail (42%) or confessed to initiating calls (41%) from the bathroom.

Although not as popular as talking and texting, apps are being used too. Men topped that category at 59%, with 43% of women using apps.

The survey suggests that the practice of shopping via smartphones is set to grow. Current figures are 16% of male and 10% of female users have made a purchase from the bathroom.

Use of smartphones for social networking accounted for 29% of the total usage.

Survey 2

Another survey (this time of just over 1,000 Canadians) concerning smartphones is, I think, supposed to be a little more light-hearted, although I found it slightly annoying.

It was carried out for online dating site Match.com and attempts to ‘compartmentalise’ us depending on which phones we use.

For example, the survey suggests that if you are an iPhone user you are more likely date someone in your workplace. This because a quarter of iPhone singles said they had an office romance in the last five years.

Android users such as myself are, according to the survey, most likely to have sex on a first date with 62% saying they’ve done the deed after date number one. Comparably, 57% iPhone users and 48% of BlackBerry users made the same confession.

And don’t think you can escape if you’re a BlackBerry user.  No no, you apparently are the most likely to drink alcohol on a first date with 72% reporting having a boozy beverage on a first night out. Plus 67% of BlackBerry users say they have experienced love at first sight.

Finally, another slight on Android fans:  the survey found that they’re the most likely to have a one-night stand.

Guess I’m a BIG exception to this … I’ve never had a one-night stand, nor have I “done the deed” on a first date.

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